1. Data Controller
The data controller for this website is The Cross Inn, run by Chris as a sole trader, at Strawberry Lane, Penally, Tenby, Pembrokeshire, SA70 7PU. Phone: 01834 844665. Email: hello@crossinnpenally.co.uk
2. What Data We Collect
We may collect the following personal data:
- Name, phone number, and email address (when you contact us by phone or email, for example to book a table)
- Anonymous, aggregate website usage figures (via cookieless analytics — see our Cookie Policy)
- Any information you voluntarily provide via email or phone
3. How We Use Your Data
We use your personal data to:
- Take and manage table bookings made by phone or email
- Respond to enquiries and provide customer service
- Improve our website and services through analytics
- Comply with legal obligations
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following bases:
- Contract: Where processing is necessary to take or manage your booking
- Legitimate interests: Where processing is necessary for our legitimate business interests (e.g. improving our services)
5. Data Processors
We use the following third-party services that may process your data:
- Netlify: Website hosting, which processes server logs such as IP addresses (USA, with Standard Contractual Clauses)
- Plausible Analytics: Cookieless, privacy-first website statistics. It collects no personal data and stores nothing on your device (EU-hosted)
- Google Maps: The map on our Home and Find Us pages only loads if you click "Show map". Once loaded, Google may set its own cookies and process your IP address under Google's privacy policy
- ImprovMX: Forwards emails sent to hello@crossinnpenally.co.uk to our inbox
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Booking details are kept for up to 12 months. Our analytics hold only anonymous, aggregate figures, which contain no personal data.
7. Your Rights
Under UK GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent at any time. For full details, see our Your Rights page.
8. Complaints
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint
9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page. Last updated: October 2026.
10. Contact Us
For any data protection queries, contact us at: hello@crossinnpenally.co.uk